According to a press release:
The Horouf programme is theme based. Every grade level covers up to ten themes, presented in ten key stories that are dealt with over the course of the year, and aims to improve the quality of Arabic teaching in the Arab world, hence strengthening Arabic-language curricula, textbooks and educational materials, as well as resources used.
The program targets emerging readers and writers from ages 4-8, and according to Kalimat CEO Sheikha Bodour bint Sultan Al Qasimi:
The philosophy of the Horouf project is based on the principle of student-centred learning with every child learning at his own pace. The programme is designed in such a way that all the teaching materials developed are in line with the learning needs of every child in the class, and take into account the theory of multiple intelligences.
I haven’t seen it, but an attempt to turn “passive” learners into active ones sounds very good to me.